- John Segawa says Bobi Wine is repeating his 2021 campaign strategy.
- Claims NUP focuses on dramatic visuals instead of policy messaging.
- Points to Dokolo incident and allegations of another documentary.
Veteran playwright and actor John Segawa has criticized NUP presidential candidate Robert Kyagulanyi Ssentamu, popularly known as Bobi Wine, saying he has failed to learn from his previous election campaign in 2021.
Speaking during a local podcast, Segawa argued that Bobi Wine is “repeating the same script he used in 2021”, instead of offering fresh ideas and a clear policy direction for Ugandans.
According to Segawa, the 2021 campaign mainly helped Bobi Wine produce a documentary that later won international recognition, boosting his global profile. He claims that the same pattern has resurfaced in the 2026 campaign.
“He used the previous campaign to shoot a documentary that pushed him to international stardom. Now he is doing exactly the same. There is nothing new he is offering Ugandans,” Segawa said.
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He accused the NUP campaign team of prioritising dramatic visuals over policy engagement, pointing to frequent scenes of confrontations with security officers, and even referencing the Dokolo incident, where Bobi Wine spent a night in a dilapidated lodge.
Segawa said Bobi Wine intentionally highlighted the poor state of the room — including checking a faulty padlock himself and showing mingled posho on camera — actions he believes were part of creating “another documentary” rather than focusing on real campaign issues.
He further dismissed images of Bobi Wine appearing dusty on rural roads, saying such conditions are normal in many villages and should not be dramatized for attention.
Despite this criticism and more from others, Bobi Wine has always maintained that this is real life issues and not just cinema. Segawa meanwhile maintained that the NUP presidential candidate candidate appears more focused on global visibility than presenting a detailed manifesto to Ugandans.
