- A recent analysis of Uganda’s Over-The-Top (OTT) platform usage reveals a striking difference in internet traffic consumption, with TikTok emerging as the dominant force.
- Although TikTok and WhatsApp have nearly equal subscriber numbers—9.1 million and 9.2 million respectively, accounting for 31% of all OTT users—TikTok accounts for a massive 56% of total OTT traffic, compared to WhatsApp’s 24%.
A recent analysis of Uganda’s Over-The-Top (OTT) platforms has showed striking differences in data consumption across different popular social media platforms.
TikTok emerged as the dominant app in internet traffic volumes. As per the statistics, both TikTok and WhatsApp have nearly equal subscriber numbers—9.1 million and 9.2 million respectively. These account for 31% of total OTT subscribers. However, TikTok stands out by contributing a staggering 56% of all OTT traffic, compared to WhatsApp’s 24%.
This significant difference shows TikTok’s heavy data usage. It’s largely driven by its video content, in contrast to WhatsApp’s more text and image based communication.
Meanwhile in terms of absolute data, TikTok consumed over 22.4 million GBs, whereas WhatsApp used 9.7 million GBs.
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Additionally other platforms such as YouTube, which has 6.4 million subscribers (22%), contributed 13% of the total OTT traffic—equating to 5 million GBs.
Furthermore Instagram, Snapchat, and Twitter (X) were the least used platforms with users between 1.3 to 2 million. Their traffic shares were also low at 2%, 1%, and 1% respectively.
Lastly, Netflix has the lowest subscriber count at 220,331. This is just 1% of the market, yet still accounts for 2% of traffic. This shows the high-bandwidth video streaming nature.
